Call or Email

How to Market Your Vacation Rental Like a Pro

Idaho Hard Money Lenders Offer Easy Financing

Fall is here and ski season is right around the corner.

If you’ve invested in the purchase of a vacation rental in one of Idaho’s popular ski resort areas, the early autumn lull is the prime time to prepare your property for the busy months ahead.

Repairs and upgrades need to be tended to. But once they’re taken care of, a well marketed vacation rental will stand out from the competition. Reap higher dividends on your real estate investment by following these pro marketing tips, not only for the winter rental season but year–round.

How to market your Idaho vacation rental

  • Vacation rental listing site: List your property on a rental site like VRBO or Airbnb for broad exposure and to establish rental history with a base of verified renters. Post quality photos and thoughtful descriptions of your rental, and be sure to stay on top of guest communications.
  • Online presence: Properties with professional, well–branded websites enjoy a high rental rate. Travelers spend significant time online searching for and comparing accommodations before booking. You can tap that prospective market with a simple, informative site that includes photos, property details and local amenities.
  • Media coverage: Up your rental game with an interview in the local paper or listing in an online article about vacation destinations. Reach out and network with media contacts; send them your rental property website link and information about the surrounding area along with an introductory email. Offer discounts to visit.
  • Travel blogging: Much like more traditional media, travel bloggers have the potential to spread the word about your vacation rental. Get to know which bloggers like to head to the slopes and make contact! Starting your own travel blog is another way to share stories and attract renters to your property.

Finding success as a real estate investor is dependent on a lot of factors. When it comes to vacation rentals, a steady rate of occupancy is key. Follow these marketing tips and you’ll enjoy a successful ROI. (Not sure where to start or need a bit of marketing or website assistance? Click here.)

Talk to an Idaho hard money lender about financing

Investing in marketing may be the last thing you think of when it comes to a vacation rental, and property maintenance can be a challenge. When unexpected expenses or repairs come up, you may need a fast cash loan that conventional sources won’t provide. Give our hard money lenders at Gregory M. Russell a call to talk about equity loan options. We’re here to help.